Tobacco Body

Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. I worked with Cancer Society of Finland for over 10 years cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?

Go to and see for yourself.
Agency: 358
Role: Creative Director, Concept Designer
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