Läkerol Oddities

Läkerol is a tiny candy that is wildly popular in Scandinavia, but too odd to describe for those who’re not familiar with it. The first film is part of a series that was made for several markets. The second film was for a promotion where street teams asked Dutch people to describe Läkerol. Best answers won trips to Sweden.

2007 - 2008
Agency: KesselsKramer
Role: Copywriter
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