The Really Cool Carrier

Humira syringe has to be transported at low temperature. Previously, when the nurses trained patients, they gave an insulated bag with a huge logo. What does that communicate when a patient goes to a pharmacy? I’m ill! We called the outdoor gear company Halti and together designed a discreet shoulder bag for Humira. It’s hi-tech from the inside and it has the product explained for curious airport security officials. It also has compartments to fit a small cool bag, a patient card and a redesigned set of a beginner’s manual and brochures. We turned those into a Moleskine calendar. Its wrap has stickers to mark your “Humiradays” every second week.

Agency: 358
Role: Creative Director, Concept Designer, Industrial  Designer, Copywriter
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