Soft Gun Posters

How to make army time more tolerable without smoking? Guys in the army love sex and gossip. So we sent them our anti-smoking gossip magazine Käry with a special poster attachment. The series shows how smoking can damage the circulation of blood in those crucial thin veins. The pay-offs are impossible to translate because they have multiple double meanings about guns and raunchy sex life … something like “A jamming sex-machine-gun? Stop smoking.” Actually, they are much dirtier.

Agency: 358
Role: Creative Director, Copywriter
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