J&B is one of the biggest whiskies in the world and the biggest in Spain. The Spaniards actually drink a lot of whisky, which was a surprise to me.
We made a short film about the history of J&B to improve its quality perception. The trailer below and a media campaign led people to an online cinema where they could watch the film.
The film was also shipped to clients and stakeholders globally in the pop up sleeve that is pictured below.
This was the trailer for the actual short film.
This was the cover of the film (you can see the edge of the DVD on the right).