NYC Metro in HEL

What the HEL? A New York metro car in Helsinki? This was a stunt that we created for the main newspaper of Helsinki. Helsingin Sanomat brings the world closer to you. Inside, there was a metro themed mobile quiz, so you could win a trip to take a closer look at the iconic cars in NYC.

Agency: Hasan & Partners
Role: Creative Director, Strategist, Copywriter
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