Piilo and Vitriini

Piilo is Finnish for a hiding place and Vitriini is … you guessed it, a vitrine. They are for keeping your precious little thingies. First, I wrote the names for these new Iittala products. Then, we gave the opportunity for people to put something into them and share them online. Anybody could send a piece of Iittala to anyone.

Agency: 358
Role: Creative Director, Copywriter, Concept Designer
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