Heineken TasteBuddies

Tastebuddies by Heineken is a concept that we created for Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a brief and 30 minutes to solve the problem. Did they walk out with a product or a blue eye? The answer is in the case video and in mini documentaries that were directed by Miikka Lommi.

Agency: 358
Role: Creative Director, Strategist
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