Nathalie's Direct Trade

This company has been my hobby and source of energy. For Nathalie it's her mission. She buys fruit directly from farmers in Colombia and sells marmalade and dried fruits directly to shops in Sweden. I'm responsible for the brand, for the new products, for the communications and for quite a bit of the strategy as well but she's the powerhouse! Our third partner is designer and all-round guru Jari Salo.